BRAND CONSULTING AND BRAND MANAGEMENT
We believe that companies located in the heart of Europe will focus less on cost leadership and increasingly on quality leadership – and hence on brands, brand quality, brand perception and brand awareness.
Guided by this principle, REISNER + SCHEUFELEN places a particular emphasis on brand consulting and brand management, offering the following services:
- In cooperation with you, we realise CI/CD processes
- We realise qualitative market research on your behalf
- We analyse your product portfolio
- We analyse the lifecycle of your products
- We develop your company’s strategic market positioning / the strategic brand development for your specific brand
- Including the 4p’s (product, placement, price and promotion) in this process.
If required, REISNER + SCHEUFELEN can also assume project leadership to implement the strategic actions strengthening your brand.